Plastic Fantastic vs Natural Beauty

We all know plastic waste is a huge problem globally. So why is it still acceptable to use in so much packaging for organic products everywhere, especially in food and floristry? To our eyes, we find it bitterly ironic that the plastic, boxes, ribbons and other “fake stuff” used to present flowers on the high street actually detracts from nature’s unique, complex and wonderful beauty.

On the flipside, using select seasonal flowers and different types and textures of foliage, with consideration to colour and contrast means that only natural products are required to make floral arrangements as beautiful as they can be. If more florists took more care in what they hand to customers (and considered the post-use wastage), outpourings of grief and respect like the one pictured here could be instead transformed from a mountain of man-made waste into an impromptu floral garden – creating natural, easily compostable and beautiful tributes instead of a waste nightmare.

To demonstrate this mindfulness, we wrap with 100% recycled post-consumer paper, provide re-useable packaging and strive to minimise the single-use and non-organics in the products we deliver. Our philosophy is that our customers will be even more delighted that the flowers they have purchased to brighten their day or that of a loved one do no more harm than they need to.

Unfortunately, at the current time, flower growers worldwide still package their products in transparent plastic sleeves, printed boxes stuffed with protective ‘pillow-fluff’ and even expanded foam wrapped individual flower heads. We collect a huge amount of packaging waste from our wholesalers – used for protecting delicate roses, orchids and chrysanthemums – though we aim to recycle or upcycle as much as we can so it doesn’t enter the local waste chain.

We have been collecting enormous bags of plastic sleeves over the last few years and we’ve been looking into ways to have them melted back down and made into other objects that we can use within the business such as shelving, padded flooring or watering vessels. With some more research and development, we hope to be converting all of our collected plastic into usable materials towards the end of this year. We’re hoping that as we grow, we can influence our suppliers to provide us with less of this wastage, or at least take it back for re-use.

Stay tuned for updates on our mission to light an alternative path for our industry and usher in a return to all-organic floristry, just the way nature intended 🙂

One Comment on “Plastic Fantastic vs Natural Beauty”

  1. Love your philosophy, arrangements, website and, of course, Emma Watson’s photography.

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